Libby's coursework: January 2016

Pitch

My magazine is aimed at a both male and female audience between the ages of 15-25 who like indie rock and grunge music, fashion and information. My magazine cover will be quite loud and have a variety of colour in order to highlight certain parts such as the featured bands and the specialties included inside such as details of indie/grunge clothing companies like Nastygal and The Trash Rack. Whilst there will be elements of bright colours and loud graphics (similar to the ones used the covers on NME and Spin), there will also be a sense of class about it in order to adhere to the indie side of the genre. I have chosen this genre and audience to target as I feel that the genre has the potential to have a lot of variation and therefore allows for more experimentation and doesn't have to strict of a guideline to follow. It is also very popular within society currently and following the success of magazines such as NME, Q and Kerrang!, it would have a good chance at selling will and gaining popularity. Whilst the genre itself isn't prominent in the mainstream audience, the hipster trend of the 'underground', niche audience is popular and the fact that my audience is looking for certain fashion trends, music and informative articles on the featured bands makes it easier for me to market my magazine as it will showcase these factors to a niche audience.

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